Modern ways of begging… another crisis event?
June 3, 2009 at 5:59 pm Leave a comment
On a sunny Wednesday morning, while I was walking passively towards my office, following the mass of workers in La Defense, my attention is caught by this humble man, which gave me a flyer that said:
Operation 1 euro – Help my companyI would like to thank you if you will help my company by giving me a 1 euro cheque or via PayPal.
You can read more about it here (text in French).
Basically, in order not to lose his business this online shop entrepreneur was asking for money to the office-ants from La Defense. Good positionning, low-cost production (the flyers were printed on standard paper) and a poignant message. The financial crisis’ way of begging! And to this one you can’t tell him: “Stop begging! Go and find yourself a job!” He already has one.
Entry filed under: Uncategorized. Tags: financial crisis, marketing, Paris.

Trackback this post | Subscribe to the comments via RSS Feed